The first AI Operating System for Shopify merchants to run wholesale and distribution in one place.
DistributorOS helps ecommerce brands onboard distributors, manage wholesale orders, collect payments, automate invoice follow-ups, and drive repeat purchases with Aria AI.
Merchants lose millions every year running wholesale on broken tools.
Onboarding, orders, invoices, and inventory live across a dozen tools with zero source of truth — costing brands missed reorders, late cash, and weeks of team time.
Manual distributor onboarding
Days of back-and-forth, PDFs, and unverified data.
Missed invoice follow-ups
Net-30 turns into net-90. Cash sits in receivables.
Disconnected order workflows
Email → Excel → Shopify → invoice → repeat.
Inventory and stockout issues
No real-time visibility into distributor demand.
Low repeat-order visibility
Reorders depend on memory, not data.
No owned operating system
Brands rent their wholesale workflow from marketplaces.
Multiple tools stitched together. Zero source of tracking.
DTC is breaking. Wholesale & distribution are the next channel.
Paid acquisition is breaking DTC margins. Wholesale and distribution are where brands win the next decade — if they own the infrastructure.
- • Paid acquisition treadmill
- • Discount-driven revenue
- • Rented audiences on Meta / Google
- • Owned distributor & retailer network
- • Predictable repeat & bulk orders
- • Margin-rich, zero paid acquisition
Meet
DistributorOS
the first
AI OPERATING SYSTEM
for wholesale & distribution.
Every tool you stitched together — orders, invoices, inventory, messaging, payments — collapses into one AI-native platform built for wholesale & distribution.
Two sides of the same platform. Built for both.
Merchants run their entire wholesale & distribution operation from one place. Distributors order, reorder, pay, and message — all in one branded portal. No spreadsheets. No long email threads. No lost invoices.
Run the whole wholesale business from one dashboard
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Step 01Sign up & launch a store
Create your merchant account in minutes. Spin up one store, or run multiple brands from a single account.
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Step 02Add unlimited stores
Each store gets its own distributors, catalog, orders, pricing tiers, and shipping rules — completely isolated.
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Step 03Invite unlimited distributors
Send branded invites, verify business details, and onboard distributors with custom approval flows.
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Step 04Sync products & inventory
2-way live sync with Shopify keeps catalog, stock, and variants accurate across every channel.
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Step 05Set custom shipping rules
Global and US-based shipping logic, label creation, and carrier rates — all built in.
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Step 06Send invoices on Net 30/60/90
Issue wholesale invoices with payment terms and track every open balance in real time.
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Step 07Get paid via Stripe or PayPal
Collect payments directly inside the platform — no external links, no chasing.
Order, reorder, pay & message — all in one portal
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Step 01Accept the invite & log in
One-click signup from the merchant's branded invite. No setup, no friction.
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Step 02Browse the live wholesale catalog
See real-time inventory, tier-specific pricing, and product details — always up to date.
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Step 03Place orders in one click
Add to cart and check out inside DistributorOS — no PO emails, no back-and-forth.
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Step 04Reorder from order history
Everything is in one place — so distributors order more, more often, with zero friction.
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Step 05Message the merchant in-app
Threads scoped to orders, invoices, and accounts — no more lost email chains.
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Step 06View & pay invoices instantly
Net terms, order payments, receipts — all visible and payable inside the DistributorOS portal.
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Step 07Become a top repeat customer
Everything is in one place — so distributors order more, more often, with zero friction.
One operating system. Both sides of the wholesale relationship — connected, automated, and finally living in the same place.
Shopify runs the DTC. DistributorOS runs B2B.
Every Shopify merchant already has DTC figured out — products, payments, storefront, fulfillment. But the moment they try to scale B2B, the stack falls apart. DistributorOS is the missing other half — purpose-built for wholesale & distribution, sitting right next to Shopify.
Shopify handles every consumer-facing workflow.
Merchants have already built it. Storefront, checkout, retail funnel — Shopify nails the DTC playbook for merchants. Shopify wasn't built for b2b and most merchants uses 3rd party apps or custom dev sites for b2b.
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Online storefront & themes
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Product catalog & variants
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Inventory & SKU tracking
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Consumer checkout & payments
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DTC email & abandoned cart
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Retail order fulfillment
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DTC analytics & reporting
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Apps, themes & retail integrations
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Customer accounts & loyalty
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Discounts, promotions & gift cards
DistributorOS runs the other half of every merchant's business.
Shopify wasn't built for wholesale relationships, net terms, or distributor networks. DistributorOS is — giving merchants a fully dialed-in B2B back office, sitting right next to Shopify with 2-way live sync.
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2-way live sync with Shopify
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Invite unlimited distributors
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Distributor onboarding & verification
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Multi-store B2B operations
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Custom wholesale pricing tiers
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Custom shipping settings & labels
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Net 30 / 60 / 90 invoicing
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Get paid via Stripe & PayPal
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In-app messaging with distributors
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Aria AI to recover invoices & lost revenue
Aria AI — the autonomous agent that recovers lost revenue for every merchant.
Aria sits inside DistributorOS as an always-on AI teammate — chasing overdue invoices, nudging distributors, catching missed reorders, and turning every forgotten follow-up into recovered cash. Merchants stay in control. Aria does the work.
Aria orchestrates best-in-class foundation models — routing each task to the model that performs it best, with built-in fallbacks for reliability at scale.
OpenAI
Gemini
Anthropic
Built by operators
who lived this pain.
I've spent the last 12+ years in the e-commerce space, working with hundreds of Shopify, WooCommerce and BigCommerce stores. Every single one of them eventually hit the same wall — the moment they tried to run a wholesale or distributor channel.
What I saw, over and over: merchants gluing together Excel sheets, QuickBooks, third-party plugins, and developers building duplicate websites just to sell to their wholesale buyers. It's a massive, expensive, brittle mess — and it's the day-to-day reality for most brands doing real B2B volume.
That's why I started DistributorOS — the operating system I wished every one of those merchants had.
Owns the DistributorOS platform. Years inside wholesale ops — turns merchant pain into shipped product.
Builds Aria and the agentic systems behind every automation. Background in blockchain & high-throughput pipelines.
Designs every workflow merchants live in — from the portal to checkout to Aria. Obsessive about clarity at speed.
Leads engineering across integrations, data and infrastructure. Keeps every store, sync and portal online.