We exist to make a merchant's life dramatically easier.
You are the one installing plugins. Onboarding distributors. Wrestling with Excel at midnight. DistributorOS exists so you never have to do any of that again.
Give merchants their evenings back.
Merchants are the ones doing the real work in wholesale. They install the plugins. They onboard the distributors. They keep ten Excel sheets in sync at 11pm because the order has to ship in the morning.
We are building DistributorOS so that work disappears. One platform that handles the messy parts of wholesale, so merchants can focus on what only they can do: build a brand, win new accounts, and grow revenue.
Our goal is simple. Every merchant running a wholesale channel should feel like they have an entire ops team in their pocket.
The hidden tax on every wholesale merchant.
Wholesale should be the easiest channel to run. For most merchants, it is the hardest. Here is what we hear every single week.
Living inside Excel
Merchants juggle dozens of spreadsheets to track distributor pricing, inventory, and orders. One typo and a customer gets the wrong price, the wrong stock, or no order at all.
Plugin chaos
Every wholesale plugin promises the world and breaks the moment you actually use it. Merchants spend their nights debugging integrations instead of growing the business.
Manual distributor onboarding
Onboarding a new distributor means PDF forms, back and forth emails, and copying data into five different systems. By the time they place their first order, you have already lost momentum.
Orders trapped in inboxes
Wholesale orders arrive over email, text, and the occasional phone call. Merchants are the ones piecing it together, retyping line items, and praying nothing slips through.
No real visibility
Merchants cannot answer simple questions: which distributor is growing, which is churning, what is my real wholesale margin. The data is scattered across tools that do not talk to each other.
Endless reconciliation
Inventory in the store, inventory in the warehouse, inventory in the spreadsheet. Merchants spend hours every week reconciling numbers that should have been in sync from the start.
Less ops work. More growth.
When a merchant moves their wholesale onto DistributorOS, the busywork that used to fill their week starts to disappear.
The humans in your corner.
A small, senior team of ecommerce operators, engineers, and designers. We have all run merchant ops ourselves, and we are building the tool we always wished we had.
Danial P.
Founder
Wears two hats and loves both. Shapes how merchants discover and understand DistributorOS, while leading the technical direction that keeps the platform fast, reliable, and easy to live in every day.
Hanzla S.
Head of Design
Spent years inside wholesale ops watching merchants drown in spreadsheets and broken plugins. Now leads the vision and strategy behind DistributorOS, focused on giving merchants a real operating system for their wholesale channel.
Tayyab Iqbal
Sr. Product Designer
Turns real merchant pain into shipped product. Owns the roadmap, the workflows, and the small details that decide whether a merchant closes their laptop on time or stays up reconciling orders.
Abrar A.
Head of Technology
Leads engineering across integrations, data, and infrastructure. Makes sure plugins do not break, distributor portals stay online, and merchant data flows cleanly between every store, warehouse, and channel.
Aailyan G.
AI Engineer
Builds the AI systems behind DistributorOS, from Aria to the automations that keep ops running. Brings a blockchain background to designing fast, reliable pipelines.